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From Cheeky:

Cheeky Fishing, the maker of efficiency fly fishing gear, is placing its cash the place its mouth is that this Earth Day. Cheeky is committing 3% of its annual income to water-based conservation efforts. Already a member of 1% for the Planet, Cheeky Fishing and its Tip the Waters program will comply with the stringent tips of 1% For the Planet for the whole lot of its 3% give.

“We consider the setting, conservation, and sustainability needs to be on the forefront of each dialog,” mentioned Ted Upton, Cheeky Fishing CEO. “For years, we’ve been dedicated to the trigger by means of the annual Schoolie Match, which provides 100% of proceeds to conservation companions, and thru our work with Trout Limitless, Science on the Fly, Hold Fish Moist, and plenty of others. We felt this was the 12 months to cement our 3% dedication and encourage these contemplating an identical dedication to take the leap.”

Tip the Waters means each Cheeky Fishing product offered provides one thing again as a tip to the waters and the creatures that reside underneath its floor. This system has the trademark Cheeky aptitude in its wording. ‘Thanks on your buy, the least we are able to do is decide up the tip’ creatively weaves the corporate’s loyal prospects into the giving program.

About Cheeky Fishing

Cheeky Fishing is the chief in high-performance fly reels and sturdy fly fishing merchandise, offering good options to angling questions. Developed and designed by avid anglers in Massachusetts, Cheeky makes merchandise for each fly angler, not simply the elite. They’re fly-fishing’s Robin Hood of manufacturers, championing the do-it-yourself angler and the waters they fish. Out of your first solid to your 10,000th fish, Cheeky Fishing has you lined.

To study extra about Cheeky Fishing and the newest product introductions, go to cheekyfishing.com.

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